Your makeup’s new best friend! The e.l.f. Power Grip Primer is a sticky-gel based primer that grips makeup for all-day wear while giving skin a smooth, hydrated finish. Infused with skin-loving ingredients, it preps your face for flawless application and long-lasting hold.

✅ Makeup grip technology – Holds foundation, concealer, and more in place.

✅ Hydrating formula – With hyaluronic acid to lock in moisture.

✅ Smooth application – Blurs imperfections for even makeup coverage.

✅ Non-comedogenic – Lightweight, suitable for all skin types.

✅ Vegan & cruelty-free – Clean beauty without compromise.

How to use: Apply evenly to clean skin before makeup. Allow 30 seconds to set before applying foundation or other products.

Elf Power Grip Primer