e.l.f. Power Grip Primer + 4% Niacinamide

Get skincare benefits and all-day makeup hold in one! The e.l.f. Power Grip Primer with 4% Niacinamide grips makeup for long-lasting wear while improving skin tone and texture over time. This gel-based formula delivers a smooth base, blurs imperfections, and keeps your look fresh all day.

✅ Grips makeup – Sticky gel texture locks foundation and concealer in place.

✅ 4% Niacinamide – Helps even skin tone, reduce dullness, and refine texture.

✅ Hydration boost – Lightweight, non-greasy formula suitable for all skin types.

✅ Skincare + makeup hybrid – Prep your skin while extending makeup wear.

✅ Vegan & cruelty-free – Always clean beauty with e.l.f.

How to use: Apply evenly to clean skin, allow 30 seconds to set, then follow with foundation or tinted moisturizer.

Elf Power Grip Primer + 4% Niacinamide