Introducing purple shampoo from elvive colour protect
Gives smooth finish
Nourishes hair and neutralises yellow and orange tones
Apply on damp hair and leave for 5 minutes before rinsing well
Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing

Product Description

"Introducing Purple Shampoo & Condioner from Elvive Colour Protect, Britain's number 1 for coloured hair.* Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. Use the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with our Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well. Expert Tip: On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing. Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes. How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula helps neutralise yellow tones. Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair. *2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage. "

Loreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo 200 ml