Superdrug Revive Purple Shampoo 400ml

If blonde, bleached, white or grey hair has started looking more yellow or brassy than you would like, Superdrug Revive Purple Shampoo 400ml is designed specifically for that concern. It contains violet colour pigments that help neutralise unwanted yellow tones, making blonde and light coloured hair look more balanced and refreshed.

The formula also contains a Colour Gloss Complex with Jojoba Oil and Pro Vitamin B5, designed to support light reflection and give the hair a natural looking shine. It is a practical option for maintaining cooler looking blonde, grey or bleached hair between colour appointments.

Benefits

Helps neutralise unwanted yellow and brassy tones
Suitable for blonde, white, bleached and grey hair
Contains violet colour pigments for toning
Formulated with Jojoba Oil and Pro Vitamin B5
Helps enhance the appearance of natural looking shine
Can be used as part of a regular hair care routine
Suitable for vegetarians and vegans

Detailed Product Overview

The main purpose of a purple shampoo is toning rather than simply cleansing. Superdrug Revive Purple Shampoo uses violet colour pigments to counteract unwanted yellow and brassy tones that can become noticeable in lighter hair.

The formula contains Acid Violet 43, the colourant responsible for the purple pigment, along with cleansing ingredients including Sodium Laureth Sulfate and Cocamidopropyl Betaine. It also contains Glycerin, Panthenol and Jojoba Seed Oil, while the brand highlights its Colour Gloss Complex with Jojoba Oil and Pro Vitamin B5 for enhanced light reflection.

This means the shampoo is particularly relevant if your main concern is maintaining a cleaner, less yellow looking blonde or grey tone. It is not a hair dye and should not be expected to permanently change your natural or coloured hair shade.

Texture, Finish and Real Life Experience

The shampoo is used like a regular cleansing shampoo. When massaged into damp hair, it lathers and can be rinsed thoroughly afterwards. The violet pigments work during cleansing to help visually tone down unwanted yellow warmth.

The resulting appearance depends on your starting hair colour, porosity and the amount of unwanted warmth present. Purple shampoo is most useful on sufficiently light hair where yellow tones are visible. It will not turn naturally dark or medium brown hair blonde.

For Bangladesh’s warm and humid climate, this can be useful for people maintaining salon coloured blonde, highlighted or bleached hair between appointments. However, if your hair is already dry from bleaching, following with a suitable conditioner or hair mask can make the overall routine more comfortable.

Who Is It For?

Ideal for:

Blonde hair with unwanted yellow tones
Bleached or highlighted hair
White or grey hair that looks warmer than preferred
People who want to maintain a cooler looking blonde tone
Anyone looking for a purple shampoo for regular hair care

Consider something else if: your hair is dark and your main goal is lightening, or if you are looking for a repairing treatment rather than a toning shampoo. Purple shampoo primarily addresses unwanted yellow or brassy appearance and is not a replacement for a dedicated conditioning or repair product.

Why Customers Choose This Product

The appeal of Superdrug Revive Purple Shampoo is its straightforward approach to blonde and grey hair maintenance. Instead of adding another colour treatment, it combines normal shampoo cleansing with violet pigments that target visible yellow warmth.

The addition of Jojoba Oil and Pro Vitamin B5 also makes it more than a pigment focused formula, with the brand positioning these ingredients as part of its shine enhancing Colour Gloss Complex.

How To Use

Wet your hair thoroughly.
Apply the shampoo to damp hair.
Gently massage through the hair and work into a lather.
Rinse thoroughly with clean water.
Follow with conditioner or a hair mask if needed.

Superdrug lists the product as suitable for daily use and recommends using it with the Revive Purple Conditioner and Mask for an accompanying toning routine.

Expert tip: If you are new to purple shampoo, start by using it according to your normal washing routine and observe how your hair responds before increasing frequency.

Additional Information

Product type: Purple toning shampoo
Size: 400ml
Suitable hair: Blonde, white, bleached and grey hair
Key toning ingredient: Acid Violet 43
Highlighted ingredients: Jojoba Oil, Pro Vitamin B5
Product code: 793769
Suitable for: Vegetarians and vegans

Avoid contact with the eyes. If the product gets into the eyes, rinse thoroughly with clean water. Keep out of reach of children.

Helpful Buying Context

Will it work on yellow blonde hair?
Yes. The product is specifically formulated with violet colour pigments to neutralise unwanted yellow and brassy tones in blonde, white, bleached and grey hair.

Can it replace a regular shampoo?
It is a shampoo and Superdrug states that it can be used daily, but the most suitable frequency can depend on your hair colour, condition and toning needs.

Is it suitable for dry or bleached hair?
It can be used on bleached hair, but purple shampoo is primarily intended for cleansing and toning. If your bleached hair feels dry or fragile, pairing it with a suitable conditioner or mask is a practical addition.

Brand Trust

Taupe Notch offers customers in Bangladesh access to authentic beauty and hair care products, including selected international brands such as Superdrug.