Good makeup should not cost a fortune. That is the idea e.l.f. Cosmetics was built on in 2004, and two decades later it has become America’s number one mass cosmetics brand with 25 consecutive quarters of sales growth and a TikTok presence that breaks the internet on a regular basis. e.l.f. stands for Eyes, Lips, Face, and that pretty much tells you everything.

This is a brand that covers your entire makeup routine from the first step to the last, and does it without asking you to choose between quality and affordability.
At Taupe Notch you will find e.l.f. products from primer to setting spray and everything in between. Start your base with the cult Power Grip Primer, a grippy gel formula that holds your makeup in place all day even through Dhaka’s heat and humidity.

The Halo Glow Liquid Filter gives your skin a lit-from-within glow that works both as a skincare step and a complexion booster. Their setting sprays lock everything in place for hours, while their concealers, blushes, bronzers, and lip oils round out one of the most complete affordable makeup ranges available anywhere. Every single e.l.f. product is 100% cruelty-free and vegan, and the brand has never compromised on that since day one.
What makes e.l.f. special is how fast they move. When a luxury product goes viral, e.l.f. creates a better version at a fraction of the price. Their community drives everything.
If you love affordable everyday makeup, also explore Maybelline, L’Oreal, NYX, and Sheglam for more options across every budget and finish.
At Taupe Notch, all e.l.f. products are 100% authentic, sourced directly and delivered across Bangladesh including Dhaka and Chittagong.