It Cosmetics built its name on one simple idea:

skincare and makeup should never be separate steps. Born from founder Jamie Kern Lima’s own search for coverage that actually treated her skin, the brand became known for formulas that blur the line between complexion care and color cosmetics, often developed alongside plastic surgeons and dermatologists.

Two products define that philosophy. The CC Cream works as a color correcting full coverage base, but it is formulated with skincare ingredients like hyaluronic acid and peptides, so it treats the skin while it perfects it. For Dhaka’s heat and humidity, this matters more than people expect.

A heavy traditional foundation can slide by midday, while a proper CC formula sits closer to the skin and holds up better through long, sweaty days, whether you are heading to the office or getting ready for an evening of wedding events.
The Eye Cream rounds out the routine, targeting the thin, delicate skin around the eyes where dehydration and fine lines show first. It is the kind of product that earns its place in a routine quietly, used every morning before makeup and every night as part of winding down.
Pair your CC Cream with a setting spray from our Face Mists collection to help it last through Dhaka’s humidity, or layer the Eye Cream into your nightly routine alongside picks from our Face Masks edit for a fuller skincare moment. For special occasions like Eid or a holud night, the CC Cream’s natural finish photographs beautifully under both daylight and event lighting, no heavy reapplication needed.
As with every brand we carry, Taupe Notch sources It Cosmetics products directly so you’re getting authentic formulas, not local market dupes or expired stock.