Tarte Cosmetics was founded in New York in 1999 with a vision that felt ahead of its time: makeup that is good for your skin as well as beautiful on it. At a moment when the beauty industry was not yet having serious conversations about ingredients, sustainability, or the long-term impact of what people were putting on their faces every day, Tarte was already building formulas around naturally derived, skin-loving ingredients that performed at the level of conventional cosmetics without compromising on what went into them.
Over two decades later, that founding philosophy is still at the heart of everything Tarte makes. The brand’s formulas are free from parabens, mineral oil, phthalates, and other ingredients that have no business being in daily-use makeup, and they are packed instead with ingredients like Amazonian clay, maracuja oil, and vitamins that actively benefit the skin during wear. The result is makeup that looks beautiful when you put it on and leaves your skin in better condition when you take it off.
The Shape Tape Concealer is perhaps the most famous product in the Tarte lineup, and its reputation is entirely earned. Full coverage, long wearing, and available in an extensive shade range that genuinely caters to a wide spectrum of skin tones including the warm and deep undertones common across South Asian complexions, Shape Tape has become one of the most recommended concealers in the beauty community worldwide. For covering dark circles, post-acne marks, and uneven tone in Bangladesh’s climate where these concerns are especially prevalent, it delivers results that are hard to match.
The Amazonian Clay foundation range builds on the same principles, using Amazonian clay to control oil, minimise pores, and maintain a natural, skin-like finish through hours of wear. The clay absorbs excess sebum without drying out the skin, making it particularly well suited to the oily and combination skin types that are so common in Bangladesh’s humidity.
Tarte’s blush range, mascara, and lip products round out a complete collection that allows you to build an entire makeup routine within the brand, knowing that every product you reach for has been formulated with the same care and integrity.
At Taupe Notch, every Tarte product is authentically sourced and delivered nationwide across Bangladesh.