Rimmel London has been part of the beauty landscape for nearly 200 years, making it one of the oldest and most storied names in the industry. Founded in London in 1834, the brand has spent almost two centuries refining its formulas, evolving with beauty trends, and delivering products that balance genuine performance with an accessible price point. That kind of heritage does not come from marketing — it comes from consistently making products that people actually love and return to.
The brand’s identity is unapologetically bold and British. Rimmel London has always celebrated individuality, self-expression, and the freedom to wear makeup on your own terms. From the iconic “Get the London Look” campaigns to its long-standing association with creative, confident beauty, Rimmel has built a personality that resonates with makeup lovers who want their products to reflect who they are rather than conform to a single standard of beauty.
Mascara is where Rimmel has perhaps made its most lasting mark. The ScandalEyes range and the iconic Volume Colourist mascara have both developed devoted followings for delivering serious volume, length, and definition without the clumping or flaking that plagues lesser formulas. In Bangladesh’s humidity, a mascara that holds its shape through the day without smudging or transferring is genuinely valuable, and Rimmel’s long-wear mascara formulas deliver exactly that.
The Lasting Finish foundation and the Stay Matte range are equally well regarded. For skin that tends to get oily in the heat, Stay Matte products control shine effectively while maintaining a natural, comfortable finish throughout the day. The foundation shade range covers a broad spectrum of skin tones, with warm undertone options that work well across South Asian complexions.
Rimmel’s lip range, including the Lasting Finish lipstick and the Oh My Gloss collection, offers everything from everyday nudes to bold statement shades at a price point that makes building a full lip wardrobe entirely achievable.
At Taupe Notch, every Rimmel London product is authentically sourced and delivered nationwide across Bangladesh.